Nizan Guanes: A Natural Born Copywriter

Advertising, on the Internet, television and in print, is an important part of marketing, which also includes market research, public relations, distribution and sales strategy. Creative types gravitate toward advertising since they are skilled at engaging readers and listeners and encouraging them to take action, while being entertaining at the same time. Copywriters, who compose the speech or text in advertisements, are generally recognized by their peers when consumers find their advertisements memorable.


Nizan Guanaes co-founded Grupo ABC, an advertising and specialty marketing company, along with Guga Valente. By 2012, Guaneas helped propel the company to the 19th largest marketing and content firm in the world. Always working in advertising, Guaneas started out as a copywriter after college in his hometown of Salvador, Bahia. He moved he moved to Rio de Janeiro, and later to São Paulo, building his reputation as a creative copywriter as he went until he received international acclaim at the Cannes Festival for “Hitler,” a television ad for a newspaper. Nizan Guanaes has earned multiple marketing awards, including Communication Entrepreneur of the Year, Entrepreneur of the Year, a Jeca Tatu award for copywriting and a Poder ABC Business Award for his entrepreneurial vision. Advertising Age named Guanaes one of the “21 Global Influencers On Media” as well.


Guanaes also believes in giving back; his favorite causes include HIV prevention, preserving Brazil’s culture and empowering women and girls. He is a Goodwill Ambassador at UNESCO and a member of The Women in the World Foundation and the World Economic Forum.

Branches and Roots: Building an Empire with a Heart

Malini Saba’s rise to the top is a textbook Cinderella story, both beautiful and inspiring. Huffington Post’s snapshot of her career and life is just that-a brief glimpse of a full life of commitment. The founder and chairman of Saban, an investment firm with international interests, Malini Saba is a forward-looking investor with a keen eye for potential. Her firm invests in technology companies, oil and gas sources, and real estate. But her interests are not confined to the business world.

Her passion for impoverished women prompted her to create “Stree”, a non-profit in 2001. Stree is an organization whose mission is to revolutionize the way low-income and at-risk women see themselves and access vital services such as healthcare and legal empowerment. Additionally, Stree provides these women with a means with which they can be a part of public policy in Africa, Central America, India, and Eastern Europe. Stree was inaugurated by Former President Clinton and Jordan’s Queen Noor. Aside from her grassroots organization, in June 2005 Ms. Saba donated $1 million to bring the world’s first Heart Research Venter for South Asians to life at El Camino Hospital in Mountainview, California. Her charity doesn’t stop there. The catastrophic Tsunamis of 2004 ravaged areas of India and Sri Lanka, leaving a swath of damage and desolation in its wake. Once again seeing need, Ms. Saba donated $10 million to the victims to aid in the nations’ recovery.

Ms. Saba’s history is as incredible as her work. She was born in Malaysia to Sri Lankan parents, and grew up in Australia. At 19 she moved to the United States with $200 to her name. Her career in investing had its start at Stanford University where she sat in on classes for free with her former husband, who was a student there at the time. She made her way into investor meetings, absorbing information like a sponge. As she reached out to the pros, she used her savings to slowly build her own portfolio in telecommunications, commodities, and real estate. Her business slowly blossomed, growing into a company with international connections that deal in technology, oil and gas, and real estate. Now, Malini works hard to maintain her company’s success, waking at 5am to participate in conference calls in Asia. As busy as her day is however, she has an undeniable commitment to her daughter, whom she walks to school with and picks up from school every day.

Pokemon Go Sites in West Columbia and Columbia

The Riverwalk Amphitheatre along the Congaree riverfront in West Columbia, South Carolina, will become a Pokemon Go site on Monday, August 8, when lures are set up for the virtual reality game that uses Google maps, the phone’s camera, and adds animated Pokemon that you are supposed to capture.. This location is expected to be popular because of the Pokemon that spawn near the water.

The site will be open from dawn until 10 p.m. every Monday for those players who focus on scoring extra points around waterways at night. Police Chief Dennis Tyndall says that officers will be there to oversee the activities.

It is hoped that taking part in the Pokemon Go craze will bring attention to the nearby bars, restaurants, and shopping. City Hall has been making an effort to promote commerce on their riverfront in what is called their trendy entertainment hub.

The Riverwalk, officially named the Cayce-West Columbia Riverwalk, is a system of boardwalks and spacious walkways that runs for 3.5 miles with picturesque views of the Congaree River and the skyline of downtown Columbia. Take a walk, a run, or a bike ride. Relax on benches, have a picnic in specified areas, fish from locations on the bank, and join between 500 and 1,000 visitors and pets that take advantage of this beautiful location.

Pokemon Go sites in nearby downtown Columbia include important and historic sites and buildings and supposedly has loads of Pokemon around the University of South Carolina campus.

Homeless Veteran and Family Reunite in Charleston After 32 Years

Homelessness in general continues to be a major problem in the United States, with 47,000 homeless veterans serving as one of the most embarrassing numbers among that group. On few occasions are there any positive messages to be gleaned from such stories. However, the story of German Leon makes it onto that short list.

Leon had served in the U.S. Army in 1984 and was 21 years old when when he went to Atlanta seeking work before he suddenly disappeared. His younger sister, Marta Sallie, who lives in Charleston, watched years go by without hearing anything from him.

During this time, Leon was living in homeless shelters when he wasn’t able to find any part-time jobs. It wasn’t until this past April that a Veterans Administration social worker decided to try and reunite him with his family.

Patricia Green had met Leon at an Atlanta homeless shelter and realized that mental issues that had been ignored for more than three decades needed to be addressed. To start, she asked him if he had any family, an answer he was unable to provide.

Leon finally gave Green a name, who then used social media to send message to four potential family members. When she called the next day, Sallie thought it was simply a cruel joke but became convinced after hearing her brother’s voice.

Sallie took Leon to live with her and another sister in Charleston. Sadly , their mother didn’t live to see the reunion, passing away this past January.

Deadly Amoeba Infects South Carolina Patient

A recent article posted by PIX 11 explains that a patient in South Carolina has just been diagnosed with an extremely rare “brain-eating” amoeba, according to the Centers for Disease Control. The amoeba is called Naegleria fowleri and is thought to have been contracted by the patient on July 24th at Martin’s Landing in the Edisto River as part of the Ernest F. Hollings Ace Basin National Wildlife park.

A representative from the CDC confirmed that there have been less than 40 cases of Naegleria fowleri in humans during the past decade. Even though there have been few cases reported, the death rate is high. Infected patients may notice symptoms of the amoeba as early as the first day of infection. Typical symptoms include a high fever, nausea and vomiting. Patients may eventually slip into a coma.

According to the CDC, the best way to avoid the deadly amoeba is to refrain from entering warm, untreated water sources, especially unknown fresh water sources with very low water levels. If you do enter an unknown fresh water source, try to hold your nose shut or use a nose clamp to avoid taking in any water. In addition, you should try not to stir up or dig in any sediment close to warm fresh water to avoid exposure to the deadly amoeba. If you are swimming in salt water you do not need to be concerned about infection from Naegleria fowleri because it is only found in fresh water so far.

Drug Delivered To Patient With Brain-Eating Amoeba

A drug company form Florida is sending a rare drug to a patient in a hospital in South Carolina who has contracted a deadly brain-eating amoeba after swimming in fresh water. A CEO with Profounda has sent a representative to the hospital with the drug in the hopes that it will help in treating the patient.

The drug is called miltefosine. It is known for helping to cure one person of the two people in the country who have survived after contracting the amoeba. It is $48,000 for one round of treatment, making this a drug that is often used as a last resort. It has a high potency, and results are usually seen in a short time. The person who contracted the disease in South Carolina was swimming along the Edisto River on July 24. If the amoeba is swallowed, it usually doesn’t cause any harm. However, if it is forced through the nasal cavity, then it reaches the brain. There are only about 10 people who contract the disease each year according to the CDC. Those who do contract the disease usually die as the treatment is so expensive and there just aren’t any other solutions to treating the illness. Water in the state should be monitored before anyone is allowed back in the river, and there should be mandatory testing each month to look at the levels of any other kinds of bacteria that could be in the water.

Darius Fisher Spearheads Status Labs As Their New York Based President

Status Labs continues to be a popular online management company that is proudly serving 35+ countries. Most individuals don’t understand how important it is to manage the online content that you share. Status Labs will teach you how to actively engage your customers or online following to protect your business or brand. Often times according to experts from Online Reputation Reviews, it isn’t that you aren’t running a great business some people don’t understand how unnecessary harmful feedback can affect your business. However, not everyone is going to like you and can simply be trying to discredit you online.
Services Offered By Status Labs

– Online reputation management
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and much much more…

News About Status Labs

The Huffington Post recently did an online article about how Status Labs had to use their own services to protect their online reputation and was very successful. Chief Executive Officer Jordan French recently handed in his resignation because of unscrupulous activities against a pinata store owner. However, Darius Fisher excelled tremendously in the category of online reputation management. He refused to bring in an outside company and it wasn’t because of the cost. Fisher told the Huffington Post in his exclusive article that this is what Status Labs was built for.

The first step in repairing their online reputation consisted of building their trust with their clients. Therefore, it was important to get the resignation of Jordan French. Fisher admits that when your customers see that you are having issues that are publicized they pay close attention to how you resolve your issues. In fact, the goal was not to bash French it was a very amicable parting of the ways. It was also important for Status Labs to let their loyal customers know that this wouldn’t affect their services and that business would resume as usual. In the end, Status Labs was able to successfully repair their relationship and the trust between them and their clients was never affected in the process. Visit Status Labs for more details today.


McCrady’s Gets a Makeover in Charleston

One of the cornerstones of dining when sitting down to eat in Charleston over the past decade has been to eat at McCrady’s. The offerings of Sean Brock, a James Beard Award winner, has helped satisfy the hunger pangs of both residents and visitors to the area.

However, on July 30th, Brock’s version of this local insitution that’s been around since 1778, temporarily closed down. In its place will be a tribute to its origins, with the opening of McCrady’s Tavern, which will offer dinner options beginning August 11 and add lunch considerations two weeks later. Meanwhile, the new McCrady’s will open sometime in next nonth and offer an intimate setting, with just 22 seats available and an open kitchen right in the dining room.

Brock has undertaken a great deal of research into what appeals to the new arrivals in the Tavern. Having gained an affinity for the period between the end of the Civil War and the start of the the Great Depression, he’s looking to come up with some of the iconic dishes that were developed by chefs over those six-plus decades. He specifically noted standards like lobster newburg, oysters Rockefeller and baked Alaska as examples of the types of new avenues to pursue.

Another area that’s caught his attention deals with French cooking aesthetics that developed in the latter portions of the 1980’s. The hope is that a mix of the old eras with the innovative concepts of today will extend McCrady’s legacy another 238 years.

Network makes it easier for veterans

SCServes-Lowcountry is a new network launched Tuesday, August 2, for area veterans to make it easier to find services like employment, housing, and healthcare including Post Traumatic Stress Disorder. It is an online database detailing a number of organizations that specialize in various fields.

Created at Syracuse University, the initiative has already gone to Pennsylvania, New York, and North Carolina; and organizers felt that a network like this was definitely needed in South Carolina.

According to the U.S. Department of Labor, there are approximately 400,000 veterans living in South Carolina. Also, the Ralph H. Johnson VA Medical Center serves 67,000 area veterans and is the fifth fastest-growing medical center in the United States.

With 37 groups already involved in this partnership, the services will be streamlined and thus be more readily available as they will be in one place and not make the searchers intimidated and overwhelmed by the amount of research that is needed.

An example of these organizations is Hire Heroes USA with their services provided at no cost to those seeking full-time or part-time jobs, internships, or training opportunities. United States military members, veterans and military spouses around the world are aided to succeed in the workplace with Transition Specialist counseling, career coaching, employment preparation including a resume that translates the military experience into the proper civilian terminology, transition workshops, and programs. The trainees learn about the techniques of networking, job searching, and interviewing and then are connected with companies who are happy to hire veterans.

SCServes-Lowcountry will allow South Carolina to join an outstanding group of national partners who have connected more than 3,722 veterans, service members, and families to approximately 6,300 types of needed services in under two years.

Resident in South Carolina Contracts Brain-Eating Amoeba

Officials in South Carolina confirmed that a resident had been exposed to an extremely rare and dangerous amoeba.

An individual was exposed the brain-eating amoeba, known as Naegleria fowleri, while swimming near Martin’s Landing in Charleston County in July. The amoeba, present only in fresh warm water, is contracted when it enters the nose and travels to the brain. It is not contagious. The one-celled organism can cause inflammation of the brain through a condition called primary amebic meningoencephalitis.

State epidemiologist Linda Bell explained that “there have been fewer than 40 cases reported nationwide in the past 10 years,” with nearly all of them fatal.

A drug to combat the amoeba was immediately brought to Charleston, according to officials.

While Naegleria fowleri is extremely rare, Dr. Bell directed swimmers to be cautious to avoid contracting the deadly disease.

“You should avoid swimming or jumping into bodies of fresh water when the water is warm and the water levels are low. Also, you should either hold your nose or use a nose plug. You cannot be infected by merely drinking water containing the amoeba,” Dr. Bell said.

An Ohio teen died earlier this summer after contracting Naegleria fowleri at the U.S. National Whitewater Center in Charlotte, N.C.

Families of children who died from exposure to the amoeba have fought to ensure hospitals have experimental medication readily available. Todd Maclaughlan, CEO of the drug company Profounda, said that two hospitals in Texas and one in South Carolina stock the drug called Miltefosine.