People admire the stylish and the well dressed. However, when they are faced with the notion of dressing well for themselves, they tend to be the ones that shy away from this idea. One of the reasons is that they think that people have to pay thousands of dollars in order to find a suit that will look good. At the same time, it is also frustrating when the expensive pieces of clothing rip on the individual. This is just an example of many different issues that keep people away from dressing in ways that are similar to what they deem as well dressed.
Fortunately, there is a change that is occurring in the industry. This is getting more people interested in fashion. Among the changes that are occurring is the change in mindset. People are realizing the fashion does not have to be expensive. There are new fashion companies that are influencing the change in the fashion industry. Among the companies of influence is TechStyle, which offers its star brand, Fabletics. Fabletics is bringing a lot of influence to the industry in that it is offering a lot of unique cuts and fits for people of all body types as opposed to just one body type.
Fabletics is also staying on top of trends and even influencing them. This is one of the reasons that they are seeing a lot of success. Their success is even inspiring comparisons to Amazon, which is said to dominate at least 20% of the fashion market. Kate Hudson, Adam Goldenberg, and Don Ressler all believe that it is a good balance of offering good products and marketing the product. When there is a huge variety of products that are available for people, then more are going to want to do some shopping in the company.
One move that was the smartest ever made with TechStyle is opening up physical locations in the market. While a lot of people have taken to shopping online for clothing. There are some people that still prefer the traditional way of shopping which actually going to the location. Also, people will get to actually see the item that they want in person and have the option of actually buying it. This is one advantage that Fabletics would’ve missed out on if they have decided to not open up a physical location. This is an exciting time for Fabletics and its customers.