Building a website for your business is one of the first steps towards building your customer base, but you also have to take advantage of marketing tools out there such as search engine optimization (SEO) and search engine marketing (SEM). SEO is a fairly straightforward method, but SEM can be a little more complex for those who haven’t used it before. But even if you do already use services such as Google AdWords or Bing’s PPC service, you want to make sure you’re getting the best return on your investment. White Shark Media is one of the best solutions to SEM for your website, and here’s a few reasons why.
White Shark Media is a certified Google SMB partner, a certification not given to too many companies. They have teams of AdWords experts that manage your campaigns and help them produce higher click-through rates leading to more sales leads. White Shark Media has greatly improved its communication with customers over the years, helping to keep them in touch with ad campaign performances and explain where changes have been made. They don’t want to change campaigns that are already performing well, but rather add to them to get more out of them.
Also, White Shark Media gives it’s customers a fairly in-depth look into their SEM knowledge during free evaluation sessions. Anyone can schedule an evaluation with White Shark Media by calling them or going to their website, and they will pick a date to meet with you on GoToMeeting.com. They take a look at current Google or Bing AdWords campaigns and explain how they would make them perform better, but they don’t change any existing campaigns. You’re under no obligation to hire White Shark Media when you schedule an evaluation, though many people do. But if you wish to just walk away with the knowledge gained in this evaluation, you can.