LocationSmart is a location-based company found in California.
The company has announced that it will release device profiling and enhanced IP Intelligence features for their lottery/gaming services and verifying online transactions.
The release is set for March, and it will ensure existing customers have beta access.
LocationSmart also says there will be broader releases in the coming months and the services will be fully available in June.
LocationSmart announced it would release this high form of technology when physical casinos are having a decrease in players and gamblers because of the ongoing COVID-19 pandemic.
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Since many want to remain safe by maintaining social distance, they are turning to online gaming. It is for this, among other reasons that LocationSmart decided to ensure all online gamers are fully complying with the online gaming regulations now more than ever.
Many counties in Europe and the US are making online lotteries and gaming legal, and this prompted the company to introduce the technology.
Since there will be an increase in the number of people gaming online, companies need to have tight and robust control of who can access their sites, who has qualified for wagering and bonuses and who can purchase.
A company can have different rules and regulations for different areas like the period it takes for data to be cached, rules on geofencing, and age, among others.
The upcoming technology will have enhanced capabilities hence make it easier for the gaming companies to verify the location and identity of gamers. Before the release, LocationSmart made it easy for online gaming companies to do several things like:
Using layered intelligence to confirm the properties and location of the devices used by gamers. Ensuring that wagers and purchases are not made in the restricted areas.
Enabling the operators to comply with the regional and state rules.Allowing online gamers to play on both desktops and mobile in sites.
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Verifying the transactions made outside and in the gaming boundaries.
Such features help in ensuring compliance and access, and the services LocationSmart wants to offer come at the right moment. Nowadays, many people want to engage in illegal gaming, and they come up with their compliance measures.
For instance, a person can use a VPN to make the device look like it is in the right gaming area, yet it is not. This is why LocationSmart is stepping in to help online gaming companies to avoid such illegal activities and fraudsters.
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