Leopoldo Alejandro Betancourt Lopez is the President of Hawkers, one of the most popular sunglass companies in Spain and the globe. He is a compelling leader with clear visions for his company’s future. Recently he shared with Company Leaders concerning the Hawkers. How it all started, and what to expect from the company in the future.
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Betancourt’s father was a musician, while his great-grandfather was Hermogenes Lopez, the Venezuelan’s former president. He pursued courses in both business administration and economics at Suffolk University in Boston. That’s where he developed a powerful passion for entrepreneurship. Betancourt worked for various companies, including Guruceaga Group and ICC-OEOC, enabling him to gain experience and later co-founded BGB Energy, an energy firm in Venezuela.
Hawkers started its operation in Southern Spain in 2013, with only $300 cash. However, the company underwent considerable losses in 2016 due to the adjustments to the fashion world. As a renowned company, it couldn’t risk closing down and decided to source its funds from the external or the public. That’s when this remarkable entrepreneur came in, and he is today a significant shareholder of the company. With his expertise, Alejandro Betancourt Lopez managed to transform the company into the position it is today.
It all started when a good friend approached Alejandro Betancourt Lopez, asking him if he would love to invest in the company. He was satisfied with the offer because he spotted a perfect opportunity for starting something new and fashionable. Therefore, the O’Hara Administration, his asset management company, merged efforts with a group of investors such as Felix Ruiz, Hugo Arevalo, and Tuenti to provide Hawkers with $56 million cash.
The money was well enough to take Hawkers to its ideal position and state. Two years later, Leopoldo Alejandro Betancourt Lopez furthered his efforts into the company by investing about $21.5 million. See This Article. He became a major shareholder with a 50% possession of Hawker’s assets hence the president.
Leopoldo Alejandro Betancourt Lopez decided to strengthen his team by bringing in Nacho Puig as Hawker’s Chief Executive Officer, an experienced brand strategist in the sports and fashion sectors. They all worked together and used their expertise to take Hawkers to the next exclusive stage. Under their management, Hawkers’ income rose drastically to over $100,000,000.
With advancements in technology, Leopoldo Alejandro Betancourt Lopez exhilarated social media use to advertise the company’s products. They opted for Facebook ad campaigns, which made Hawkers even more famous, with their page attracting over 6.6 million likes. Besides, Betancourt transformed Hawkers to use online as the leading distribution channel to average customers.
As a result, the company sells about 90% of its sunglasses online. Furthermore, it used the Hawkers Campus program to incorporate brand ambassadors for advertisement purposes. Betancourt also partnered with other fashion brands to create an incredible yet fashionable sunglass collection to suit their outfits. It also endorsed deals with celebs such as Lionel Messi, Usher, Felipe Massa, Fernando Verdasco, and Nicky Romero.
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