Noted Mexcian media and sports marketing expert Jose Eshkenazi Smeke has been taking a deep dive into the numbers, trends and dynamics of advertising in a pandemic environment. He has come away with some insightful conclusions.
— Jose Eshkenazi Smeke (@JEshkenaziSmeke) September 25, 2020
Jose Eshkenazi Smeke said those brands that were more aggressive in leveraging social media as a marketing platform fared significantly better than companies that stuck to more traditional outlets for promoting their products.
Some of that effect may have little to do with the disruptions caused by COVID-19, Jose Eshkenazi Smeke said, because the influence of digital media platforms has been on the rise for several years. He believes that as more Mexican citizens go online, adopt smartphone usage and otherwise gain access to the internet, they will more often choose to watch their favorite professional sports teams in those mediums.
Government-mandated lockdowns meant professional soccer matches in Mexico were conducted in front of empty seats in empty stadiums for much of 2020. The only way to see the action was on TV or some online platform. Jose Eshkenazi Smeke said that social media is perhaps the most important element of the digital world in terms of the way it coincides with sports broadcasting. Jose Eshkenazi Smeke represents both MBL World and Soccer Media Solutions. See This Article.
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