Ross Levinsohn in the Ring: What Boxers and Media Executives Have in Common
One time, Ross Levinsohn met boxing great George Foreman. George told Ross that he was much better at his sport when he was in his 40s than when he was in his 20s. That fact might surprise many people, especially considering how large and powerful George was as a younger man. To Ross, though, that statement is a good metaphor for business leadership.
Ross believes that the older he gets, the wiser he is. In fact, if Ross could go back and talk to his younger self, he’d tell that person to be more patient.
Indeed, when leaders are patient — and when they have the perspective that comes with experience — they’re much less likely to fall for fads. Instead, they can recognize assets with real staying power. Yes, every media platform must adapt with the times, but it’s just as vital to stay true to what makes a brand valuable.
These lessons are especially salient now that Ross is the CEO of theMaven Inc., or Maven for short. In this role, he oversees Sports Illustrated, the publication that has enthralled sports fans since its 1954 debut.
To keep this brand going strong, Ross must help it evolve. Thus, he’s providing Sports Illustrated with more expansive coverage, more varied content, and new digital platforms for fans to communicate with writers and editors.
At the same time, Ross recognizes that accurate, insightful, and passionate writing has always represented the heart of the brand. It’s what fans love most about it. Therefore, Ross knows that he and his Maven team must keep that style of journalism going.
Fortunately, Ross has many years of experience in maintaining high standards at beloved brands while infusing them with new life. He’s brought new digital technologies and fresh ideas to all the companies where he’s held leadership positions, including CBS SportsLine, Fox Interactive Media, Tribune Publishing, Guggenheim Digital Media, and Yahoo. And each of these roles has sharpened his skills and broadened his horizons.
Like George Foreman, each time he steps into the ring, Ross Levinsohn is a little more prepared than he was the last round.
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