Making a breakthrough in the fashion world is never an easy task. However, Hawkers Company, a leading sunglasses company in Spanish, defied the odds. Within the first years of its start-up, the company had already gained visibility and accrued immense success in the market. Surprisingly, the company’s initial investment was $300.
The company’s success was mostly attributed to the high-quality sunglasses the company was selling but at cost-friendly prices. Its consumers further found its products appealing since they were highly fashionable and of different colors. Besides, since the company’s target market was the young demographic, its key marketing strategy of use of social media through platforms such as Facebook gave the company market visibility.
However, even with success, the company almost came to a point where it shut down its operations. The company owners had difficulty balancing their finances and needed investors to pull the company through and give it the financial stability it needed. The company’s fast success made it an appealing investment to entrepreneurs such as Alejandro Betancourt. Together with a team of other investors, Alejandro Betancourt Lopez funded the company with an investment worth $56 million.
To ensure that the company would survive future turbulence, Alejandro Betancourt Lopez decided to change the company’s leadership team with him as the president. Alejandro further refined Hawkers Company’s marketing strategies. Betancourt introduced the use of other social media platforms. Alejandro Betancourt Lopez also partnered the company up with other fashion companies whose interests aligned with Hawkers. The company’s marketing forum expanded due to the introduction of college influencers who would relate better with the company’s young target audience. Alejandro Betancourt Lopez further ensured that the company enhanced environmental sustainability. Alejandro did this by introducing a line of eco-friendly sunglasses. These sunglasses are manufactured from recycled materials, including plastic bottles. Parts of the sunglasses, such as the lenses, packaging, and frames, are made from biodegradable components.
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