ClassDojo’s engineering staff has doubled from eight to 20 in the last few years, and the company now has four offices around the world with a total of 30 people. The startup hopes to hit revenue of $25 million this year, and it expects to add 1,000 customers to its customer base, including the notoriously hot K12 market.
As a result, its engineering head, Eric Meyer, is now making an effort to move away from the app’s roots as a chat product and into a platform where it can provide similar types of tools for any classroom using ClassDojo. Meyer’s vision is to eventually have a product similar to OverDrive, a platform that gives teachers a way to give students access to online educational content without having to buy every book for every student.
Technology changes
Smartphones have transformed the way we connect with one another. But the majority of us haven’t spent much time interacting with technology at all, especially in the midst of engaging with our friends and families. One key to the future of human-machine interaction might be developing behavior that people adopt that involves us saying yes more often to a computer, an alert, or a phone call rather than no or no; in other words, prioritizing information-sharing over decision-making.
How ClassDojo is trying to evolve
But now, with more funding and talent to fuel product development, the app is trying to transform into more of a platform for education. Beyond its communication app, it is trying to give parents access to real-time information about their kids’ performances and even assign them homework. In the coming months, ClassDojo will be rolling out a dashboard that parents can use to take notes on teacher performance and where their child is in class.
ClassDojo plans to add other capabilities over the next 12 months but didn’t offer any details. It also plans to add more data to its dashboard about student achievement. It has created benchmarks like passing state reading tests by June, fluency of speech by October, and skill level of spatial relations in both categories by March.
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