Nicolas Krafft is the former Deputy General Manager of L’Oreal Paris. He has been instrumental in the worldwide growth of this iconic beauty brand. L’Oreal’s tagline, “Because you’re worth it,” resonates with women around the world. You are worth feeling beautiful every day.
Nicolas Krafft’s has helped L’Oreal Paris achieve strong and sustained growth acceleration. L’Oreal Paris grew by 10 percent in 2012 and 15 percent in 2013 under his leadership. He has brand expertise worldwide, from Europe to Asia and the Americas. One of his big area of expertise is haircare.
Nicolas Krafft’s years of expertise in the beauty world make him a foremost authority on haircare. He predicts that haircare will become much more customer-centric. Consumers will be the ones dictating demand, and stylists will serve as trendsetters.
Hairstylists now take a much more active role in designing and developing hair products. Younger stylists want to work independently from salons, and don’t always need a salon to find paying customers.
In order for haircare product brands to survive these disruptions, they can make several changes immediately. Nicolas Krafft suggests co-creating products with other makers and reaching out directly to stylists on social media.
Mr. Krafft recommends establishing a medium-term playbook too. Haircare brands should sell products and content in today’s media-saturated world. They should take active steps to boost their social media presence and reach more followers.
Mr. Krafft also suggests that haircare product brands should offer new services and even new products. Let the data tell the story.
Nicolas Krafft has witnessed the beauty industry change dramatically in the last 20 years, but there are a few things that keep him grounded. He works hard to maintain work-life balance. He has completed the New York and Hamburg marathons, and hiked Mt. Kilimanjaro. He spends lots of time with his family. He also makes sure that everyone on his team feels taken care of. He believes that good business is built on strong interpersonal relationships. This has contributed to his fundamental success at L’Oreal Paris and beyond.
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