It is proven that music can bring pleasure. In addition, music concerts and festivals unite people from the larger global community. The famous Made in America Festival hosted annually in Philadelphia’s Benjamin Franklin Parkway has been a success since its launch. The festival is a brainchild of the widely known Desiree Perez and Jay-Z. For this reason, Roc Nation, under the executive leadership of Desiree Perez, manages all the festival’s logistics and has delivered commendably over the years.
Desiree Perez and Jay Z started the Made in America festival with the sole aim of promoting diversity and inclusivity in the music industry by embracing all genres of music. Additionally, the festival focuses on creating oneness between individuals from all races and creeds. Roc Nation CEO Desiree has created a platform that gives young, passionate individuals an opportunity to grow and thrive within the music industry. Every year, the festival has had remarkable performances from celebrated music stars in America and beyond, and the 2021 festival was no different.
When Jay-Z gave the event the name ‘festival,’ Desiree chose Philadelphia as the primary location for its historical background and minimal events at the time. Years later, the Made in America Festival has proven to avail numerous benefits to Philadelphia. Besides generating millions of dollars in revenue to the city, the festival under Perez has provided a source of income for the city dwellers. Today, Desiree Perez and her team promote the local heritage in the festival, particularly allowing the sale of the iconic Philadelphia foods in the event.
Though the festival was halted temporarily in 2020 due to the COVID-19 pandemic, the annual event resumed this year during the Labor Day weekend. Tens of thousands converged at the festival from the first to the last day, showing the event’s value to the organizers, artists and audience. Philanthropically, the event backs the community and promotes equal rights for all. Perez notes that the future of Made in America Festival is bright.
To know more about Deisiree Perez visit@www.facebook.com/desiree.perez.ceo
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