Jose Eshkenazi is one of the leading figures in the Mexican sports marketing world. Based in Mexico City, he is a big part of the success of Soccer Media Solutions and MBL World. Most of what he does is related to the marketing of soccer.
During 2020, both of his businesses have been affected by the COVID-19 pandemic. For months, there were no organized sports. Later, no sports fans were actually able to attend matches as they were held. Luckily, by October, things had changed. It was time to bring fans back. On October 16, La Liga MX saw the fans come back to live matches, when 7,000 people attended a match. See This Article. So far, this experiment has been successful. Social distancing is being enforced. Stadiums are only able to operate at 30% capacity.
— Jose Eshkenazi Smeke (@JEshkenaziSmeke) September 30, 2020
Marketing experts like Jose Eshkenazi know that it will take time for their business to recover. In fact, Eshkenazi knows that revenues may dip further for 2020-21 before recovering. But with persistence, planning and responsible steps forward, progress is being made. It’s great to see fans celebrating goals and cheering on players again. Soccer is helping to raise the spirit of Mexico’s people during a difficult crisis.
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